lg x red roses. “let’s go”. the first campaign in a series to support the growth in women’s sport…
the fastest way to close the gap between men’s and women’s sport is to ‘watch’ it as it happens…
More men than women watch women’s sport in the UK (23% vs. 15%). Our launch campaign with LG brings this insight to life to encourage more people to consumer women’s sport content. This important campaign centres around a national movement to show support for women’s sport, and to break down the misconceptions behind the economics of sport.