A blending of art, technology, sport and craft to elevate Airwallex onto the global stage. “Shifted Perspectives” is the global campaign bringing Airwallex and McLaren F1 Team together to highlight what happens when we approach challenges from a different point of view. This 360 campaign featured a world-first 3D perception shift sculpture produced by world-renowned artist Michael Murphy and documented by awarded Director Glendyn Ivin.
the global reveal of “Shifted Perspectives”
Launched to hundreds, broadcast to millions. We ran an exclusive B2B event during the week of the Singapore Grand Prix where Lando and Michael unveiled the Shifted Perspectives sculpture.